Surfing has inspiRed fantastic and colorful graphic designs to advertise surfboards, surf shops, wax, wetsuits, magazines…, even skateboards and snowboards. Here are more than 1,250 to challenge collectors, inspire artists, and charm the surfing crowd. Written by a veteran enthusiast who knows his way around the surfing world, this exhibit – in – a – book, from many private collections and institutions, is the most comprehensive surf show ever attempted. Here are stickers, patches, and decals from before 1920 until today, documenting the history of surfing worldwide and providing classic and original designs of great beauty and style. The big – name surfboard makers are here, and the shops, organizations, and beaches are represented, from Hawaii to Mexico to Florida. Surfing movies, plasteRed cars, lifeguard stands, and icons who popularized the sport, from Duke Kahanamoku (1920s), to Greg Noll (1960s), to California Girls (always). Be startled with the creativity these designs show and enjoy them. Surfing has had a dynamic influence on modern life, and it is all captuRed here in its graphics.